GoDaddy unveiled a Small Business CRM adding yet another feature to its product portfolio and a feather on its cap. A CRM application lets business owners keep track of their customer information to build better relationships and personalize contact with them.

According to the company's announcement on April 7, 2009, the 'GoDaddy Customer Manager' helps businesses stay organized & aware of the customers' needs, leading to improved customer service and ultimately, a better bottom line for growth. Go Daddy notes that it is allowing clients to do what Go Daddy has been doing for years -- cutting costs without sacrificing quality, especially customer service.

"Go Daddy's ace in the hole has always been our commitment to customer service," Go Daddy chief executive officer and founder Bob Parsons said in a statement. "It's the key to success in any business. That's why we created GoDaddy Customer Manager. It allows any business to build strong relationships with its customers -- and is just one more way Go Daddy offers an easy and affordable solution to our customers' needs."

GoDaddy Customer Manager lets users quickly add contacts on the web or by importing from a current contacts' list, store customers' important files and past histories all in one place, easily sort best customers according to sales volume, create custom groups, mailing lists and filters to segment customers, attach files to notes and store important customer related details together.

Go Daddy notes that other companies offer similar CRM products (Salesforce.com (www.salesforce.com) comes to mind), however, according to Go Daddy, its Customer Manager is the most affordable option on the market, and it can be personalized to suit individual business needs. It is also a good option for current Go Daddy customers because it integrates well with Go Daddy's new online shopping mall, Go Daddy Marketplace, where vendors can showcase their products without requiring a storefront of their own.

The GoDaddy Customer Manager is available as a hosted application in three flavors - Economy, Deluxe and Premium with managing 250, 1000 and 5000 customers respectively and allowing 1, 3 and 5 GBs of storages. Customers have an option of paying the fees monthly, bi-monthly, quarterly, yearly and bi-yearly basis starting at around US$ 4 per month with the following features:

• Customer Profiles
  • Personal contact information
  • Business contact information
  • Customer details
• Customer Groups
  • Mailing lists, relationship information, etc.
• Customer Notes (History)
  • Emails shared
  • Calls made and received
  • In-person meetings
  • Orders (sales) per customer
• Customer Reporting
  • Interaction (Note) types per customer
  • Sales per customer by source and date

With inputs from David Hamilton

Image copyright by Go Daddy